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E.ON ENERGY
THE FUTURE IS ELECTRIC
the idea
In 2017, when people thought of electric cars, they imagined dull, soulless vehicles tied to slow charging at home. BUT with a growing European charge point network, E.ON WANTED TO changE THESE outdated assumptions.
We PARADED a unique lineup of muscular cars, including the world's only electric monster truck and a one-off electric hypercar, to challenge these perceptions. If electric cars can resemble gas-guzzlers, why can't they outperform them?
The film was entirely electric, from the cars to the tracking vehicles and drones. Even the sounds WERE made by electric guitars, painstakingly imitating V8s to hoodwink the audience.