British Arrows / Silver – Production Design (3 x nominations) • Creative Circle / 2 x Silver – Production Design & VFX • D&AD / Nomination – Production Design • AICP Awards / Production Design (shortlist) • Campaign Magazine / Pick of the week • Shots / Ad of the Week • The Drum / Ad of the Day • Creative Salon / Work of the Week • David Review / 5 stars

When it comes to personality, we all know the stereotypes. The retired golf fanatic, the narcissistic ‘influencer’, the scaredy-crab movie buff, the indecisive… er, octopus… Which is why, to double-down on the DFS brand platform ‘What’s Your Thing?’, we had to look outside of ourselves to find the purest form of personality, and turned to the animal kingdom. Sleep upside in the rafters of a cathedral? We’ve got just the 4-seater black chesterfield sofa for you.

Creative Directors: Charlie Gee & Tian Murphy / Creatives: (TV) Chris Bovill & John Allison / (OOH) Fei Waller & Rohit Tharakan