It’s an anxious and often scary time during the Coronavirus pandemic, and we’re all told to stay home where it’s safe. But for those living with violent partners, it can be hell, because they’re locked inside, with nowhere to go, 24 hours a day.
Campaign Big Awards / Creativity in lockdown Integrated (Finalist) • Campaign Big Awards / Response to COVID-19: Best Reactive Idea (Finalist) • Campaign Magazine / Ad of the day • David Reviews / Pick of the day • Shots / Ad of the week.
TV 40"
With thousands of productions shut down across the UK, but with a really urgent story to tell, we had to approach the shoot in a completely new and collaborative way. It was important to us all that we observed the strict government guidelines around being outside. So between us and the director, we shot everything on our iPhones during our hour of yard time on the streets.
This nimble, lo-fi approach enabled us to turn this work around – from idea to online – in just six days, working with the editor, sound engineer and post production all remotely via Zoom.