Campaign launch 60"

When Flavour Calls’ centres on that moment when you first open a packet of McCoy’s; when you take a step into a larger, more colourful, more sizzling world.

Campaign / Pick of the week (When Flavour Calls) • Ad Forum / Top 5 Food ads of the month (Dig For Gold) • Creativity – Editor's Pick

Supporting LAUNCH ADS

LAUNCH OOH

Dig For Gold 30” TVC

Once 'When Flavour Calls' had been established, the client asked for a 10 second end frame to promote a cash giveaway, instead, we remixed the whole ad.

When Mexican Flavour Calls

Flavour doesn’t do things by halves, so when it comes to messages of potentially culturally-insensitive Mexican provenance, we made him double-down on the cliches and send in the mutant stereotypes. This send-up of FMCG marketing also saw him speak completely in Spanglish throughout the entire ad, shouting the product no less than umpteen times throughout the spot.

Muchos OOH

pinata man 7 layers blue.jpg
cactus man 5 layers.jpg
donkey 7 layers blue.jpg

McCoys Chips FACEBOOK FILM

95% percent of people watch Facebook videos without sound, so what happens when Flavour calls?

Without the power of his persuasive lungs pushing you to do the unthinkable – and eat a crisp – we decided that Flavour himself should be in charge of the subtitles and endeavour to make them as mad and flavoursome as himself.

MCCOYS CHIPS TV LAUNCH

New McCoy's chips are so pinchable, that when it came to the TV spot, Flavour called with a warning.

MCCOYS CHIPS TWITTER

No chip was safe. Even on Twitter, the ominous gulls were circling, waiting.

Mccoy’s radio

Flavour calls whenever he damn pleases. So what happens when he drops in unannounced on harassed workers in mundane office jobs, pre-occupied parents trying to survive tantrums, or simply eager-to-please work experience kids afraid of saying the wrong thing? They react as you'd expect. Unexpectedly. These adlibbed performances proved to be the perfect – and very British – tonic to Flavour’s typical pompous, preaching.

Flavour calls whenever he damn pleases. So, the recipients had to be realistic; harassed workers in mundane office jobs, pre-occupied parents trying to survive tantrums, or simply eager-to-please work experience kids afraid of saying the wrong thing. These adlibbed performances are the perfect – and very British – tonic to Flavour’s typical pompous, preaching.

Flavour calls whenever he damn pleases. So, the recipients had to be realistic; harassed workers in mundane office jobs, pre-occupied parents trying to survive tantrums, or simply eager-to-please work experience kids afraid of saying the wrong thing. These adlibbed performances are the perfect – and very British – tonic to Flavour’s typical pompous, preaching.

Flavour calls whenever he damn pleases. So, the recipients had to be realistic; harassed workers in mundane office jobs, pre-occupied parents trying to survive tantrums, or simply eager-to-please work experience kids afraid of saying the wrong thing. These adlibbed performances are the perfect – and very British – tonic to Flavour’s typical pompous, preaching.

Flavour calls whenever he damn pleases. So, the recipients had to be realistic; harassed workers in mundane office jobs, pre-occupied parents trying to survive tantrums, or simply eager-to-please work experience kids afraid of saying the wrong thing. These adlibbed performances are the perfect – and very British – tonic to Flavour’s typical pompous, preaching.

OPERATION GRIMSHAW TWITTER

What happens when you go above and beyond for a client, and it fails? You make a dramatisation of the efforts through the medium of Michael Bay. Obviously