Launch film

We assembled a completely unique line-up of mean, muscly cars, that nobody would expect to run on volts (including the world’s only electric monster truck, and a one-off prototype electric hypercar), to directly challenge these perceptions. After all, if electric cars could look like gas-guzzlers, then why can't they outperform them?

Everything about this film needed to be electric. The cars. The tracking vehicles. The drones. Even the sounds. Listen carefully, and you’ll notice something unusual about the ‘petrol’ engines. They’re made by electric guitars, painstakingly imitating the sound of V8s to hoodwink the audience into believing they’re real combustion engines.

Getting under the hood of EV

From custom Hot Rods to 210mph superbikes, and prototype hyper-cars to fully-electric monster trucks, the story of our electric endeavour went far beyond the film itself. We created a series of behind-the-scenes films that met the passionate EV enthusiasts and explored some of the most unique and eclectic cars on the planet. 

Shooting an all-electric film