Creative Circle / Winner / Silver – Best Writing (Campaign).

When your home is interesting, you appear interesting too. That’s why Dwell’s doyens of design seek out and curate exquisite, beautifully-crafted furniture from every distinguished corner of the planet. Sure, you’ve got no idea whether that coffee table is mid-century Swedish minimalism or inspired by a Kuramata classic from Japan, but who cares when you can take all the credit? Our campaign – Those who know, Dwell – brings relatable, dry humour to a category that takes itself way too seriously, by focusing on the real motivations behind furniture purchases and observing the basic human behaviour we all recognise in ourselves. The campaign won a silver (there was no gold… shakes fist at jury) at Creative Circle 2023 for best writing (campaign).