Shot using commercially available Canon cameras, we invited people to see a different side to the world around them through the story of Frank Moro – World Champion Skijorer – as he prepared in the unforgiving Patagonian mountains.
TV & Cinema 90"
Creative Circle 2017 / Silver • Kinsale Shark Awards / Silver • Cristal Festival / Gold • Ciclope Festival / Bronze • Campaign / Pick of the week
Canon Skijoring TVC 90"
Behind the Canon camera
Our behind the scenes films explained how effective the Canon equipment was when shooting in extreme conditions – such as -21 degree blizzards – on a shoot where smartphones would not function.
The photographs
The story of Franco Moro was real, and Canon needed to prove that it was possible to capture the breathtaking beauty of his story on their high street cameras. The images were then used throughout digital, social, and print as ads promoting the strengths of their different cameras (speed, depth, low light) and also encourage people to go out 'there', into the world, and find the amazing stories for themselves.
